USR Power Lubricants is a primary brand under USR Power Industries Private Limited, an Indian conglomerate headquartered in Virar, Maharashtra. Since its launch in 2019, it has grown into a significant player in the automotive and industrial lubricant sectors.
Company Foundation: USR Power Industries was established in 2016, with the lubricant brand officially launching in 2019.
Manufacturing: The company produces high-quality lubricants at its blending plants in Dadra & Nagar Haveli and Noida.
Certification: It is an ISO 9001:2015 certified company, emphasizing quality control and “Make in India” standards.
Global Reach: While strongly established in Northern and Eastern India, the company has expressed a vision to expand into the global arena.
USR Power offers a wide spectrum of oils designed for high performance and engine longevity:
| Category | Product Examples | Key Features |
| Automotive Engine Oils | 4T Sport 20W50, Elite 4T Plus 20W40, Scooter 10W30 | Synthetic technology, improved fuel efficiency, and JASO MA2/API SN specs. |
| Commercial/Heavy Duty | 15W40 CI-4 Multigrade, ARB Plus 20W40 | Features “Dura Shield Boosters” to fight engine damage and extend engine life. |
| Industrial Lubricants | Hydro AW (32/46/68), Gear Oils, Hydraulic Fluids | Anti-wear types recommended for industrial equipment and circulation systems. |
| Greases & Specialty | Long Life Grease (NLGI-2/3), Transformer Oil | High mechanical stability and thermal resistance. |
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